Corporate India leads in Web2.0 Acceptance in Workspace

Indian corporates seem to outsmarting the rest of world when it comes to the use of technology in workspace. India Inc is not only becoming tech-savvy but it’s now also Web2.0 savvy. Though, India Inc is not in favour of social networking sites as only 22% of them find it important tool in office space as per a McKinsey Survey (Building the Web2.0 Enterprise), whereas 31% of corporates in China, 35% in N America believe it’s a useful tool.

However, India Inc leaves behind rest of the world in its acceptance of Blogs and Wikis. Surprisingly, 46% of corporate India finds blogs as useful tool in comparison with 37% of corporates in N America, 35% in China, while Europe is far behind with only 28% finding blogs as useful corporate tool. Similarly, India Inc finds wikis an attractive knowledge tool, which can be gauged from the fact that wikis have become extremely important tool for public information in India and is very popular with public.

The most astonishing outcome of the survey is the popularity and acceptance of videosharing and podcast by corporate India. Considering the fact that broadband use is extremely scarce in India and is mostly limited to corporate offices, still companies in India believe in using videosharing tools for corporate videos. Also, ipods in India are not much used by the population but still Indian corporates find podcast as useful tool is extremely surprising. A 23% of corporates in India find podcast useful tool compared to just 20% of N America, which is home of ipods, and a similar 20% corporates in Europe.